According to new research, the Rudd Government’s campaign to reduce harm associated with binge drinking among young Australians has achieved strong awareness, as another burst of advertising will ensure the Don’t Turn a Night Out into a Nightmare campaign continues to remind people to drink responsibly over the holiday period.
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Drinking Nightmare Campaign Effective: Research
According to new research, the Rudd Government’s campaign to reduce harm associated with binge drinking among young Australians has achieved strong awareness, as another burst of advertising will ensure the Don’t Turn a Night Out into a Nightmare campaign continues to remind people to drink responsibly over the holiday period.